https://website-staging.caast.fr/ Articles and guides on live commerce and interactive video. en-US Tue, 07 Apr 2026 11:32:22 +0000 https://website-staging.caast.fr/en/posts/live-commerce-trends-2026 Discover the 5 major trends shaping live commerce in 2026: AI, social commerce, micro-lives, post-live shoppable video, and next-generation KPIs. Thu, 12 Feb 2026 00:00:00 +0000 https://website-staging.caast.fr/en/posts/live-commerce-trends-2026 Strategy https://website-staging.caast.fr/en/posts/shoppable-video-complete-guide Integrate shoppable video on your product pages. Formats, best practices and proven ROI. Thu, 05 Feb 2026 00:00:00 +0000 https://website-staging.caast.fr/en/posts/shoppable-video-complete-guide Practical Guides https://website-staging.caast.fr/en/posts/how-to-measure-live-commerce-roi Complete guide to calculating Live Commerce ROI. Key metrics, multi-touch attribution and industry benchmarks. Wed, 28 Jan 2026 00:00:00 +0000 https://website-staging.caast.fr/en/posts/how-to-measure-live-commerce-roi Strategy https://website-staging.caast.fr/en/posts/decathlon-live-commerce-strategy-ecls-2026 Rémy Debrumetz, Digital Project Leader at Decathlon, will take the stage on February 12, 2026 in Paris at the E-Commerce Live Summit. On the agenda: live commerce strategy, Retail Media, and real-world insights. Wed, 07 Jan 2026 00:00:00 +0000 https://website-staging.caast.fr/en/posts/decathlon-live-commerce-strategy-ecls-2026 Client Stories https://website-staging.caast.fr/en/posts/pierre-fabre-x-caast-go-live-shopping-and-dermo-cosmetic-expertise Discover how Pierre Fabre is revolutionizing the online customer experience with Caast Go!, combining pharmaceutical expertise and live shopping innovation to create a unique 360° ecosystem with its e-retailers. Tue, 01 Jul 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/pierre-fabre-x-caast-go-live-shopping-and-dermo-cosmetic-expertise Client Stories https://website-staging.caast.fr/en/posts/caast-flash-the-new-live-commerce-format-that-gets-straight-to-the-point In a world where attention spans are measured in seconds and purchasing decisions happen in the blink of an eye, live commerce offers the ideal solution. Today, Caast is launching a new format. Shorter. More direct. More engaging. Caast Flash, Tue, 25 Mar 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/caast-flash-the-new-live-commerce-format-that-gets-straight-to-the-point Platform & Product https://website-staging.caast.fr/en/posts/b2b-live-commerce-an-untapped-opportunity Live commerce has established itself as a key driver of e-commerce, particularly in B2C, where it allows brands to interact directly with consumers and drive sales in real time. But what about B2B? Live shopping may still be largely overlooked in professional sales — but that's starting to change. Wed, 05 Mar 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/b2b-live-commerce-an-untapped-opportunity Strategy https://website-staging.caast.fr/en/posts/fomo-how-to-use-it-intelligently-in-live-commerce FOMO (Fear of Missing Out) is a powerful psychological lever that drives consumers to act quickly. In the context of live commerce, it can create a sense of urgency and exclusivity — boosting engagement and sales. Wed, 26 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/fomo-how-to-use-it-intelligently-in-live-commerce Practical Guides https://website-staging.caast.fr/en/posts/what-technologies-power-caast-live-shopping Live Shopping has become an essential lever for brands looking to drive online sales and engage directly with their audience. Caast stands out with an innovative technological approach and seamless integration. Mon, 24 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/what-technologies-power-caast-live-shopping Engagement & Animation https://website-staging.caast.fr/en/posts/5-content-ideas-to-repurpose-after-your-live-shopping The spotlight has faded, the live shopping is over… but the story doesn't end there! Too many brands treat their live streams as one-off events. Yet that's like throwing a great party and forgetting to take any photos. Fri, 21 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/5-content-ideas-to-repurpose-after-your-live-shopping Practical Guides https://website-staging.caast.fr/en/posts/what-consumers-really-expect-from-live-commerce You're comfortably settled on your sofa, phone in hand, when a brand you love suddenly goes live — an expert presents their products, answers your questions in real time, and offers exclusive discounts. Tempting, right? That's exactly what's winning over millions of consumers worldwide. But beyond the hype, what do they really want from this new shopping experience? Thu, 20 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/what-consumers-really-expect-from-live-commerce Strategy https://website-staging.caast.fr/en/posts/secrets-of-an-engaging-live-shopping-techniques-to-maximize-interaction-2 As e-commerce enters a new era, live shopping is emerging as an indispensable strategy for brands. The benefits are numerous: it energizes the customer experience, improves engagement, and boosts sales in real time. If you're still on the fence about adding this to your strategy, let us show you why now is the time to act. Wed, 19 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/secrets-of-an-engaging-live-shopping-techniques-to-maximize-interaction-2 Engagement & Animation https://website-staging.caast.fr/en/posts/secrets-of-an-engaging-live-shopping-techniques-to-maximize-interaction You're on your sofa, phone in hand, when a notification pops up: your favorite brand is live. You tap in, and suddenly you're in an interactive session where the host is speaking directly to you, showing products from every angle, answering your questions, and getting you to vote in a live poll. Before you know it, time has flown — and you already want to buy. Tue, 18 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/secrets-of-an-engaging-live-shopping-techniques-to-maximize-interaction Engagement & Animation https://website-staging.caast.fr/en/posts/the-power-of-storytelling-in-live-shopping-how-to-build-an-emotional-connection Live shopping is transforming the online customer experience. More than a simple product showcase, it's a privileged moment for building a genuine connection with your audience. By combining the power of live broadcasting with the art of storytelling, you turn a transaction into an immersive, engaging experience. Fri, 14 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/the-power-of-storytelling-in-live-shopping-how-to-build-an-emotional-connection Practical Guides https://website-staging.caast.fr/en/posts/5-high-tech-live-shopping-events-reinventing-ecommerce Live shopping is no longer just a trend — it's a revolution. With interactive broadcasts and real-time demonstrations, this new way of shopping makes e-commerce more human, more engaging… and frankly, more fun! Wed, 12 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/5-high-tech-live-shopping-events-reinventing-ecommerce Strategy https://website-staging.caast.fr/en/posts/gamification-in-live-shopping-a-trend-that-captivates-buyers Online shopping has evolved far beyond simple clicks and transactions. Today's consumers seek interactive, immersive, and entertaining experiences — and that's exactly what gamification brings to live shopping. Tue, 11 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/gamification-in-live-shopping-a-trend-that-captivates-buyers Engagement & Animation https://website-staging.caast.fr/en/posts/creating-a-live-shopping-calendar-why-and-how Live shopping has become a powerful lever for e-commerce, helping brands deepen audience engagement and drive real-time sales. But to maximise its effectiveness, you need a structured cal Fri, 07 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/creating-a-live-shopping-calendar-why-and-how Practical Guides https://website-staging.caast.fr/en/posts/recap-of-our-latest-live-shopping-event-with-jules At Caast, we love it when technical expertise meets genuine warmth. And our latest live shopping event with Jules was exactly that — a perfect blend of style, gift ideas, and real-time interaction, all in the spirit of Valentine's Day. Thu, 06 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/recap-of-our-latest-live-shopping-event-with-jules Client Stories https://website-staging.caast.fr/en/posts/live-shopping-vs-traditional-e-commerce-a-winning-duo-for-your-brand In a constantly evolving digital landscape, brands should no longer pit live shopping against traditional e-commerce — they should treat them as two complementary levers. Here's how these models can work together to optimize your commercial strategy. Tue, 04 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/live-shopping-vs-traditional-e-commerce-a-winning-duo-for-your-brand Strategy https://website-staging.caast.fr/en/posts/the-role-of-influencers-in-live-shopping-opportunities-and-limits Live shopping is a fast-growing trend that blends commerce with live broadcasting to deliver an immersive, interactive shopping experience. In this context, influencers play a crucial role as intermediaries between brands and consumers — bringing both significant opportunities and real limitations. Mon, 03 Feb 2025 00:00:00 +0000 https://website-staging.caast.fr/en/posts/the-role-of-influencers-in-live-shopping-opportunities-and-limits Client Stories